Mr. Rajiv Sangari

Mr. Rajiv Sangari

  • Vice President – International Business, Special Projects & Licensing, IMG Worlds of Adventure

Multitasking could be Rajiv Sangari’s middle name. And, with good reasons! Starting his professional career in the late 1980s, Rajiv has had a spate of successful stints in the last 33+ years, Be it sales, marketing or even Heading companies as CEO & MD, the hallmark of his eventful stints at Worlds largest Toys companies like Mattel Toys, or World’s largest newspaper The Times of India, or India’s largest Entertainment house Zee Group, he has the ability to understand the nuances of the business and chart new course. Little wonder, as its Director, he helped ZICA (Zee Institute of Creative Arts) scale new heights and make a mark in the field of animation in India & He was one of the promoters of APAI (Animation Producers Association of India). Currently Rajiv has been an important and key part in creating and implementing One of Worlds largest Indoor Entertainment Theme Park - IMG Worlds of Adventure, based out from Dubai in the capacity of Vice President, Heading the International Business, Licensing & Special Projects for the group. Rajiv holds an extremely important portfolio of enticing the kids and consumers to the park by various strategies and promotions throughout the year by holding some key positions in the company like Marketing, Pricing strategies, by creating a Merchandise and Retail offering of thousands of products and services in the park and region with his vast knowledge in this segment. Rajiv is also an expert over 16 years in the field of IP based licensing business, specializing consumer products and merchandise in Retail. Rajiv also contributes his knowledge and passion towards the Entertainment industry by being on the Board of MENALAC. Success was achieved with not only keen business acumen, but also a deeper understanding of the human psyche. That could explain why his colleagues and peers call him the ‘People’s Manager’. “It’s the people who matter and who make the company, ” Rajiv states. “I just happen to bring the right people together.” What sets Rajiv apart is not his success in consolidating established businesses, but creating new ones from the scratch, Be it in the field of Merchandising Business, Animation or in Entertainment. How else can one explain the successful businesses in varied field like: Licensing, Publishing, Merchandising, Television and Retail Distribution? His deep knowledge of the kids market, backed by over 22+ years of being closely involved with various children’s segments, has not only helped understand the segment better, but gives him vision to foresee the next big thing in the near future and in this segment. One would think it is his deep understanding of economics (Rajiv holds a post graduate degree in Economics) that makes him successful in his ventures. But, Rajiv dismisses it by adding; “It’s not the ‘E’ of Economics that matters, but ‘E’ in enjoying things you do and ‘E’ in being able to Emotionally connect with your end user that matters. If there’s one way to remember my work, it’s the amount of passion with which I’ve done them.” The emotional connects comes from the family support that he always enjoys from his wife and two sons and the values given by his parents that he cherishes most, setting a solid foundation for every venture. The passion can clearly be seen in the thousand of products created and the humungous distribution chain for kids’ products across various part of location. Wearing many hats together with élan makes Rajiv’s feats all the more credible. One can agree it would not be an exaggeration when ‘Multitasking’ is said to be his middle name.

All Sessions by Mr. Rajiv Sangari

Day 03 December 25, 2020
Day 02 December 24, 2020
Day 01 December 23, 2020
3rd Day October 1, 2020
2nd Day September 30, 2020